Purpose & Scope
Additional State Privacy laws. Elara complies with additional state privacy laws, inclusive of the Colorado Privacy Act, the California Consumer Privacy Act and the Virginia Consumer Data Protection Act. The California Consumer Privacy Act (“CCPA”) of 2018 enhances privacy rights and consumer protection for residents of California. Under the CCPA, California residents have the rights to: 1) know what Personal Data are being collected about them; 2) know whether their Personal Data are sold or disclosed, and to whom; 3) say 'no' to the sale of their Personal Data; 4) access their Personal Data; and 5) not be discriminated against for exercising their privacy rights under the CCPA. California law allows California residents to request information regarding our disclosures in the prior calendar year, if any, of their PII to third parties. To make such a request, please contact us at email@example.com. Please include enough detail for us to locate your file; at a minimum, your name, email and username, if any. We will attempt to provide you with the requested information within thirty (30) days of receipt. We reserve our right not to respond to requests sent more than once in a calendar year, or requests submitted to an address other than the one posted in this notice. Please note that this law does not cover all information sharing. Our disclosure only includes information covered by the law.
Definition of Terms
In order to use certain features of the Site, you may first be required to register and submit to Elara contact information and certain other information about you (collectively, “Registration Information”). You also may choose to send us a question through our Site or via email. We may use the Registration Information and other contact information for our internal purposes and to communicate to you: (i) in relation to any and all agreements or applications you have pending or existing with us; (ii) new and modified services offered by Elara and other businesses; (iii) special offers made available by Elara and other affiliates; and (iv) other commercial information that we believe will interest you. We may share your Registration Information and contact details with our affiliates for their analytical purposes and so that they can contact you about products or services which they believe you will find of interest. At any time, you may opt out of email marketing communications from us or from our affiliates by electing the “unsubscribe” option in the email or, for communications from us, by contacting us as at firstname.lastname@example.org. Residents who opt out of marketing communications will continue to receive communications regarding their relationship with Elara even after such opt-out.
When you access the Site, we capture, record and retain general data about your use of the Site including, without limitation, your domain name, your Internet protocol (IP) address, the name and location of the web page from which you entered the Site, the locations you visit within the Site and the amount of time you spend on each page of the Site (collectively, “Tracking Information”). Elara uses Tracking Information to help administer, update and enhance the Site.
Application & Consumer Report Information
When you submit a lease application to Elara, its agents, or a Service Provider, you authorize Elara or our Service Provider to obtain credit and other background screening information about you from third parties (“Consumer Report Information”) as permitted by law, including the Fair Credit Reporting Act. We may collect Consumer Report Information regarding Users who have lease agreements with us at any time during their lease if necessary for a legitimate business need (for example, considering lease renewal or if there are late or missed payments). We use that information to evaluate your application.
If you become an Elara resident, we will collect information about you, including your rental payment amount and history, account balance information, communications, and our experiences with you as a resident. We will also store documents associated with your tenancy, such as rental application, executed lease & lease addendums, certificate of renter’s insurance, maintenance requests, and the like (collectively, “Relationship Information”). We use and share Relationship Information with our affiliates and agents for internal analytics, marketing, or other business purposes.
Sharing Personal Information with Non-Affiliated Third Parties
Maintenance of User Information
Do Not Track
Elara does not change its Site practices in response to web browser “do not track” signals or other mechanisms that provide individuals the ability to exercise choice regarding the collection of personal information about their online activities over time and across third-party Sites or online services. Elara does not knowingly permit third parties to collect personal information about our Users’ online activities over time and across different Sites.
Information of Minors
We do not knowingly collect personally identifying information from minors. If you are a parent or legal guardian and think your child has given us information, you can contact us at the address set out below to request that the information be deleted. Please mark your inquiries "COPPA Information Request."
Anonymized or Aggregated Data
We may use Technologies and other third-party tools to process analytics information on our Services. Our current analytics partners include:Google Analytics. Google Analytics provides statistics and analytical tools to assist with search engine optimization and marketing purposes. For more information, please visit https://policies.google.com/technologies/partner-sites. You can opt out of Google's collection and processing of data generated by your use of the Services here.
Elara’s experienced industry team has taken precautions to protect the Site data and information under our control from misuse, loss or alteration. Elara deploys security measures designed to provide a level of security appropriate to the risk. Unfortunately, no system can ensure complete security, and you should take steps to protect your information and transmissions. You must decide the security measures that are appropriate for you; however, common examples are keeping your login identification and password secure and making sure you completely log out when you have finished using any access-restricted section of the Site.
California Privacy Rights
If you are a California Consumer, you have certain rights with respect to the collection, use, transfer, and processing of your “Personal Information”, as defined by the California Consumer Privacy Act (CCPA). We reserve the right to limit these rights where permitted under applicable law, including where your identity cannot be reasonably verified or to the extent your rights adversely affect the rights and freedoms of others. To exercise any of the rights below, please contact us via the contact information below. Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. California Civil Code Section § 1798.83 permits users of the Services that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes.
To make such a request, please send an e-mail to email@example.com or write us at:
PO Box 22389PMB 64753
Nashville, Tennessee 37202-2389
Attention: Compliance Department
Collection of Personal Information
Right to Know About Personal Information Collected, Disclosed, or Sold
You have the right to request that Elara disclose the Personal Information it collects, uses, and discloses about you to third parties. There are two types of Right to Know requests you can make:
1. Right to Know (Categories of Information): Upon verifiable request, you will receive the following information about you:
(a) Category of personal information collected, (b) Categories of sources from which that information was collected, (c) The business or commercial purpose(s) for which the information was collected, (d) The categories of third parties to whom Elara sold or disclosed the category of personal information for a business purpose, and (e) The business or commercial purpose for which Elara sold or disclosed the category of personal information.
2. Right to Know (Specific Pieces of Information Request): If you make a Right to Know (Specific Pieces of Information Request), you will receive the following information about you: Specific pieces of Personal Information collected about you.
Elara does not sell any Personal Information of California consumers. This information will be provided to you free of charge, unless Elara determines that your request is manifestly unfounded or excessive. You may request this information twice in a 12-month period.
In the preceding 12 months, we have not sold Personal Information about consumers.
In the preceding 12 months, we have not sold Personal Information about minors.
Right Of Deletion
You have the right to request that Elara and our service providers delete any Personal Information about yourself that Elara has collected from you upon receipt of a verifiable request. This right is subject to exceptions.You have the right to request that Elara and our service providers delete any Personal Information about yourself that Elara has collected from you upon receipt of a verifiable request. This right is subject to exceptions.
You may also submit your request by email to firstname.lastname@example.org.
Elara provides California Consumers with the ability to submit requests through our email address. Elara must verify that the person requesting information or deletion is the California Consumer about whom the request relates in order to process the request. To verify a California Consumer’s identity, we may request up to three pieces of Personal Information about you when you make a request to compare against our records. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity. Making a verifiable consumer request does not require you to create an account with us. We will only use Personal Information provided in your request to verify your identity and will delete any information you provide after processing the request. Elara reserves the right to take additional steps as necessary to verify the identity of California Consumers where we have reason to believe a request is fraudulent.
You may choose a person registered with the California Secretary of State that you authorize to act on your behalf to submit your requests (“Authorized Agent”). If you choose to use an Authorized Agent, Elara requires that you provide the Authorized Agent with written permission to allow them to submit your request and that you verify your identity directly with Elara. Failure to do so may result in Elara denying your request.
Right to Equal Service
Elara will not discriminate against you because you exercised any of your rights, including, but not limited to, by: (1) Denying goods or services to you. (2) Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties. (3) Providing a different level or quality of goods or services to you. (4) Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.
Attn: Compliance Department
PO Box 22389PMB 64753